Stocha DHow customers find a business, reach it, and choose it.
→ Direction
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Each issue of Stocha D opens with one change in how customers find a business: what happened, what the judgment rests on, and one thing to do about it that takes about ten minutes.
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One town
Each issue closes with one town and one kind of business, and what customers there find when they look for it. The month it was measured is printed beside it.
One issue a week. Two minutes to read.
Each issue names one change in how customers find a business and what to do about it, three headlines you can ignore, and one town measured. It arrives at the same hour on your own clock, wherever you are. You confirm by email before anything is sent, and every issue carries a link to stop.